Llamasoft
Psychedelic software from a Welsh farmhouse
Founded by Jeff Minter, Llamasoft mixed arcade precision with absurd humour, mail-order hustle, and loyal fans.
Overview
Llamasoft began as Jeff Minter’s one-person label in 1982 and quickly became a cult favourite. Operating from rural Wales, the studio mailed brightly packaged cassettes filled with laser-fast shooters, experimental light synths, and in-jokes about llamas, camels, and sheep.
Fast facts
- Flagship titles: Gridrunner, Attack of the Mutant Camels, Revenge of the Mutant Camels.
- Platforms: Started on VIC-20 and C64, later expanded to Atari 8-bit, Amiga, Atari ST, Nuon, iOS, and VR.
- Distribution: Direct mail order plus partnerships with publishers like Human Engineered Software (HES) for international releases.
Cultural impact
Llamasoft proved a studio could have a consistent, eccentric voice and still ship commercially. Their newsletters fostered community decades before social media.