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Culture & Community

Brazil Gaming

Import ban creates unique market

The unique Brazilian gaming ecosystem created by the 1977-1992 import ban, featuring domestic clones, Tectoy's Master System dominance, and a distinct gaming culture.

cross-platform brazilregionaltectoymaster-systemclones 1977–present

Overview

Brazilian gaming developed distinctly due to the “Reserva de Mercado” (1977-1992), an import ban that protected domestic computer production. This created a unique ecosystem of domestic clones, MSX dominance, and later, the world’s largest Master System market through Tectoy’s local manufacturing.

Fast Facts

  • Import ban: 1977-1992
  • Result: Domestic clone industry
  • Console winner: Sega Master System
  • Key company: Tectoy
  • Legacy: Distinct gaming culture

The Reserva de Mercado

EffectResult
Computers bannedDomestic production required
Clones flourishedMSX, ZX Spectrum, CoCo clones
InnovationLocal adaptation required
End (1992)Market opened, clones declined

Brazilian Computers

ComputerTypeNotes
Gradiente ExpertMSXHugely popular
HotbitMSXAnother popular clone
TK-90XSpectrumMicrodigital clone
CP-400CoCoTRS-80 clone

The Master System Phenomenon

AspectDetail
ManufacturerTectoy
Market shareDominant in Brazil
DurationProduced into 2020s
ExclusivesMonica’s Gang, others

Unique Characteristics

FeatureDescription
MSX preferenceStandard before consoles
Extended lifecyclesHardware supported longer
LocalisationPortuguese games, local themes
PiracySignificant market factor

Legacy

The import ban period created a distinct Brazilian gaming culture with different platform preferences and extended hardware lifecycles. This experience shaped how gaming developed in Brazil even after market liberalisation.

See Also