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Classic Games

Alex Kidd

Sega's first mascot

Alex Kidd served as Sega's mascot before Sonic, starring in platformers that combined action with rock-paper-scissors boss battles and vehicle sequences.

sega-master-systemsega-mega-drivearcade platformeractionsega 1986

Overview

Before the blue hedgehog, there was a boy with big ears and a powerful punch. Alex Kidd became Segaโ€™s answer to Mario, built into the Master Systemโ€™s ROM in some regions. His adventures featured tight platforming, motorcycle and boat sequences, and the memorable Janken (rock-paper-scissors) boss battles that could end a run on bad luck.

Fast facts

  • Developer: Sega.
  • First appearance: Alex Kidd in Miracle World (1986).
  • Platform focus: Master System.
  • Fate: Replaced by Sonic (1991).

Main entries

TitleYearPlatform
Alex Kidd in Miracle World1986Master System
Alex Kidd: The Lost Stars1986Arcade/SMS
Alex Kidd: High-Tech World1987Master System
Alex Kidd in the Enchanted Castle1989Mega Drive
Alex Kidd in Shinobi World1990Master System

Miracle World mechanics

ElementFunction
PunchPrimary attack
BlocksBreakable obstacles
ShopsBuy items with money
VehiclesMotorcycle, boat, helicopter

Janken battles

AspectDetail
SystemRock-paper-scissors
StakesLose = death
FairnessRandom outcome
StrategyRead opponent tells

Items and power-ups

ItemEffect
BraceletRanged attack
MotorcycleVehicle section
HelicopterFlying section
RingExtra life

Built-in game

RegionStatus
EuropeBuilt into Master System II
BrazilBuilt into some models
USACartridge only

Legacy

AspectOutcome
Mascot roleReplaced by Sonic
NostalgiaCult following
Revival2021 remake

See also