Nintendo Power
The house magazine
Nintendo of America's official magazine (1988-2012) that provided exclusive coverage, strategy guides, and promotional content, becoming essential reading for Nintendo fans through its combination of tips, maps, and insider information.
Overview
Nintendo Power was Nintendo of America’s official magazine, published from 1988 to 2012. As a house publication, it provided exclusive coverage, detailed strategy guides, and promotional content that made it essential reading for Nintendo owners, despite its inherently positive editorial stance.
Fast Facts
- Publisher: Nintendo of America
- Run: 1988-2012
- Focus: Nintendo platforms exclusively
- Tone: Positive, promotional
- Extras: Posters, trading cards, maps
Content Strategy
| Element | Purpose |
|---|---|
| Strategy guides | Detailed walkthroughs |
| Maps | Game area layouts |
| Tips | Hidden secrets, codes |
| Previews | Exclusive first looks |
| Posters | Collectible extras |
Editorial Approach
As an official publication:
| Characteristic | Reality |
|---|---|
| Coverage | Nintendo games only |
| Reviews | Generally positive |
| Criticism | Minimal |
| Access | Exclusive content |
Value Proposition
Despite promotional bias, Nintendo Power offered:
- Detailed game information unavailable elsewhere
- High-quality physical extras
- Exclusive reveals and screenshots
- Comprehensive strategy content
Cultural Impact
Nintendo Power shaped gaming culture:
- Created strategy guide expectations
- Established Nintendo brand loyalty
- Influenced magazine extra standards
- Built gaming community before internet
Legacy
Nintendo Power demonstrated that house magazines could provide genuine value despite inherent conflicts of interest. Its strategy content and physical extras created lasting appeal that pure advertising couldn’t achieve.