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Companies & Studios

HAL Laboratory

Kirby's home

HAL Laboratory created Kirby and the Super Smash Bros. series while serving as a key Nintendo partner, with future Nintendo president Satoru Iwata among its programmers.

NESSNESgame-boyN64 developernintendo-partnerjapanese 1980–present

Overview

From the edge of bankruptcy to Nintendo’s closest partner. HAL Laboratory created some of gaming’s most beloved franchises—Kirby’s accessible charm, Smash Bros.’ crossover battles. The company nearly collapsed in the early 1990s before Satoru Iwata (later Nintendo’s president) led its recovery. HAL’s DNA runs through Nintendo’s greatest successes.

Fast facts

  • Founded: 1980.
  • Location: Japan.
  • Key franchises: Kirby, Super Smash Bros.
  • Notable alumnus: Satoru Iwata.

Major franchises

SeriesFirst entry
Kirby1992
Super Smash Bros.1999
EarthBound/Mother1989 (co-developed)
BoxBoy!2015

Key titles

TitleYearPlatform
Adventures of Lolo1989NES
Kirby’s Dream Land1992Game Boy
Kirby’s Adventure1993NES
EarthBound1994SNES (co-dev)
Kirby Super Star1996SNES
Super Smash Bros.1999N64
Smash Bros. Melee2001GameCube

Satoru Iwata connection

PeriodRole
1982Joined as programmer
Early 1990sLed company recovery
1993Became president
2000Left for Nintendo
2002-2015Nintendo president

Company crisis

YearEvent
Early 1990sNear bankruptcy
RecoveryIwata-led restructuring
Nintendo supportCloser partnership
OutcomeSuccessful turnaround

Nintendo relationship

AspectDetail
PartnershipSecond-party developer
CollaborationJoint projects
PublishingNintendo publishes HAL games
ProximityClose working relationship

Design philosophy

PrincipleApplication
AccessibilityEasy to start
PolishHigh quality
CharacterMemorable designs
FunPrioritise enjoyment

See also