Magazine Distribution
From printer to newsagent
Gaming magazines reached readers through newsagent distribution networks that determined which publications survived and which found their audiences.
Overview
Gaming magazines lived or died by distribution. Getting shelf space at WHSmith or on American newsstands required publisher relationships, print runs, and return policies. Regional distribution meant some magazines never reached certain areas. The model shaped publishing economics until internet distribution transformed the industry.
Fast facts
- UK model: newsagents, WHSmith, subscription.
- US model: direct subscription focus, newsstand secondary.
- Economics: print costs, distribution margins, returns.
- Geography: coverage varied by region.
- Decline: internet rendered physical distribution less critical.
Distribution chains
How magazines reached readers:
- Distributors: intermediaries between publishers and retailers.
- Newsagents: corner shops, chains.
- Subscriptions: direct-to-customer delivery.
- Returns: unsold copies returned for credit.
Regional differences
Distribution varied by country:
- UK: strong newsagent culture, cover-mounted content.
- US: subscription-heavy, newsstand secondary.
- Europe: varying by country, import availability.