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Satoshi Tajiri

Pokémon's creator

Satoshi Tajiri created Pokémon from childhood memories of insect collecting, founding Game Freak and designing one of the most successful media franchises in history.

game-boygame-boy-colorgame-boy-advance designergame-freakpokemon 1965–present

Overview

Bug collecting became monster catching. Tajiri’s childhood hobby of collecting insects in rural Japan inspired Pokémon’s core loop. He imagined creatures travelling between Game Boys via the link cable. After six years of development that nearly bankrupted Game Freak, Pokémon Red and Green launched in Japan—slowly building into a global phenomenon.

Fast facts

  • Born: 1965.
  • Company: Game Freak (co-founder).
  • Notable creation: Pokémon.
  • Inspiration: Insect collecting.

Game Freak founding

YearEvent
1983Game Freak fanzine
1989Company founded
1996Pokémon released

Pokémon development

ChallengeDuration
Concept to release6 years
Near bankruptcyMultiple times
Staff departureDevelopment struggles
Nintendo supportMiyamoto mentorship

Design philosophy

PrincipleImplementation
Collection”Gotta catch ‘em all”
TradingSocial requirement
ExplorationHidden creatures
NostalgiaChildhood wonder

Recognition

HonourYear
Time 1001999
Industry respectOngoing
Cultural impactGenerational

See also