Overview
Built a world, sold a company. Notch developed Minecraft during nights and weekends, iterating publicly as players bought alpha access. The game’s success outpaced his ambitions—millions of players, merchandising empires, cultural phenomenon status. Microsoft’s $2.5 billion acquisition let him walk away wealthy but unfulfilled. His post-Minecraft trajectory became a study in what success can’t buy.
Fast facts
- Born: 1979.
- Handle: Notch.
- Creation: Minecraft.
- Sale: $2.5 billion (2014).
Minecraft development
| Phase | Period |
|---|
| Cave Game | May 2009 |
| Alpha | June 2010 |
| Beta | December 2010 |
| Release | November 2011 |
| Microsoft sale | September 2014 |
Development approach
| Principle | Expression |
|---|
| Public development | Playable from start |
| Community feedback | Feature integration |
| Iterative releases | Frequent updates |
| Solo foundation | One-person beginning |
Pre-Minecraft work
| Company | Role |
|---|
| King | Game developer |
| Jalbum | Programmer |
| Personal projects | Wurm Online co-creator |
Mojang growth
| Stage | Scale |
|---|
| Solo | Just Notch |
| Early team | Handful of developers |
| Pre-sale | 40+ employees |
| Microsoft | Absorbed into Xbox |
Post-sale
| Aspect | Reality |
|---|
| Wealth | Billionaire status |
| Projects | 0x10c cancelled |
| Public presence | Controversial |
| Happiness | Self-described struggles |
See also